Hbr's 10 Must Reads On Strategic Marketing (with Featured Article "marketing Myopia," By Theodore Levitt)
Harvard Business Review-Clayton M. Christensen-Theodore Levitt-Fred Reichheld-Philip Kotler
Engels | 02-04-2013 |
9781633694576
Hardback
€ 48,50
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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Details
| EAN : | 9781633694576 |
| Uitgever : | Harvard Business Review Press |
| Publicatie datum : | 02-04-2013 |
| Uitvoering : | Hardback |
| Taal/Talen : | Engels |
| Hoogte : | 209 mm |
| Breedte : | 139 mm |
| Gewicht : | 240 gr |
| Status : | Herdruk |
| Reeks : | Hbr's 10 Must Reads |